Carl Tillessen
Carl Tillessen was born in 1967. He studied business administration and art history. In 1997 he founded the Berlin fashion label FIRMA. As creative director and CEO, he not only developed the collection for 17 years, which were sold worldwide and won numerous awards, but also opened up six stores, an online store and a cosmetic line. Today, _[Tillessen](www.carltillessen.com) works as a trend analyst for the German Fashion Institute and advises renowned companies in the luxury industry on retail issues. KONSUM is his first book, in which he explores the question of how, where and, above all, why we buy. Carl Tillessen lives in Berlin.